About Us

Established as a Charitable Trust on 27 November 1969, WWF-India today is one of the leading conservation organizations in the country. With a mission to create a world where humans and nature coexist and thrive together, WWF India has spent over five decades of conservation in the country. Our work includes the protection of wildlife and biodiversity, reduction of pollution in rivers, climate change and energy, among others. Every purchase from our store will help support the vital work of WWF-India. Conscious choices you will make today benefit our future generations. It is time to take action and bring in lasting positive changes.